A STUDY ON EFFECTIVENESS OF MARKETING COKE AND PEPSI IN IT CITY.
1. Finding the satisfaction of retailers towards the movement of Coke and Pepsi in terms of value addition and promotional strategies of Coke and Pepsi. 2. Products and quantities offered and the satisfaction different class of customers.
Based on the promotional strategies, improvement of distribution efficiency and suggestions for the improvement in terms of the value addition towards the retailers by Coke and Pepsi distributors.
1. Lemley, Mark & McKenna, Mark The article discusses market definition in terms of intellectual property (IP) and antitrust law in the U.S. as of August 2012. The carbonated soft …show more content…
4. Gupta Parul (2003), studied the coke & Pepsi’s rural drive to push sales soft drink giants’ Coca-Cola & Pepsi have signed on thousands of new retailers in a drive into rural India that has pushed up sales steeply. Coca-Cola has made its beverages available in 40,000 additional villages in the last 3 years.
5. Hamilton, Lynda & Flecher, Leslie In the case of Pepsi versus Coke, PepsiCo Inc. complained that Coca-Cola's