Theme Paper

976 Words Mar 11th, 2016 4 Pages
TITLE
A STUDY ON EFFECTIVENESS OF MARKETING COKE AND PEPSI IN IT CITY.
OBJECTIVE
1. Finding the satisfaction of retailers towards the movement of Coke and Pepsi in terms of value addition and promotional strategies of Coke and Pepsi. 2. Products and quantities offered and the satisfaction different class of customers.
Problem Statement
Based on the promotional strategies, improvement of distribution efficiency and suggestions for the improvement in terms of the value addition towards the retailers by Coke and Pepsi distributors.

Literature Review

1. Lemley, Mark & McKenna, Mark The article discusses market definition in terms of intellectual property (IP) and antitrust law in the U.S. as of August 2012. The carbonated soft
…show more content…
For over a century, Coca-Cola and Pepsi-Cola had vied for the "throat share" of the world's beverage market. The most intense battles of the cola wars were fought over the $60 billion industry in the United States, where the average American consumes 53 gallons of carbonated soft drinks (CSD) per year. In a "carefully waged competitive struggle," from 1975 to 1995 both Coke and Pepsi had achieved average annual growth of around 10% as both U.S. and worldwide CSD consumption consistently rose. This cozy situation was threatened in the late 1990s, however, when U.S. CSD consumption dropped for two consecutive years and worldwide shipments slowed for both Coke and Pepsi. The case considers whether Coke's and Pepsi's era of sustained growth and profitability was coming to a close or whether this apparent slowdown was just another blip in the course of a century of enviable performance
4. Gupta Parul (2003), studied the coke & Pepsi’s rural drive to push sales soft drink giants’ Coca-Cola & Pepsi have signed on thousands of new retailers in a drive into rural India that has pushed up sales steeply. Coca-Cola has made its beverages available in 40,000 additional villages in the last 3 years.
5. Hamilton, Lynda & Flecher, Leslie In the case of Pepsi versus Coke, PepsiCo Inc. complained that Coca-Cola's

Related Documents