Strategic Plan: Part One Essay

1223 Words Nov 6th, 2011 5 Pages
Strategic Plan, Part I: Conceptualizing a Business
In this paper the subject to explain is the importance of a organization’s vision, mission, and values in determining strategic direction. In addition it will define the organization by developing a mission statement and create a vision for the organization that clearly demonstrates what the business will become in the future. Additionally, it will define the guiding principles or values of the selected organization considering the topics of culture, social responsibility, and ethics. The subject of this paper is to also analyze how the vision, mission, and values will guide the organization’s strategic direction as well as evaluate how the organization
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Customers will be able to go to either one store or one Internet site to have their choice of the greatest variety of organic food and natural health products in one location. The vision is to position Green Foods as the largest selling provider of organic food and natural health products across the country by industry by setting incomparable standards with regard to product selection, quality, and customer service. In essence, Green Foods will be established as a leader in the organic food and natural health products market by providing the highest quality products that will be selected from many markets around the world and the diverse product will be backed up with first class customer service. The freshness and quality of Green Food’s products will bring people back to the organization’s stores and Internet site again and again. The availability of these products will allow customers to use these products to improve their health and wellbeing.
Values
Customer Service
Customers will be the priority. Green Foods will put their needs and desires first. Green Foods will make the extra effort to ensure that their customers are satisfied with their products and customer service. Green Foods will make every effort to resolve problems and answer customer questions as quickly as possible. For Green Foods, customer service will be paramount to the organization’s success.
Diversity
Green Foods will build

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