Social Media Marketing Essay

6354 Words Apr 1st, 2013 26 Pages
Facebook Ads & Sponsored Stories

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

The Facebook Mission Give people the power to share and make the world more open and connected

Introduction
At Facebook, everything we do is about making the world more open and connected. We think this has a profound impact on the way people communicate. We strive to find authentic ways for people to connect with one another as well as with businesses, brands and institutions they care about. These principles guide us when developing our tools and products for business. Our marketing products are constructed to help people discover your brand through recommendations from their friends. Facebook Ads
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Users can take these actions without ever leaving Facebook. Once a user has interacted with a Premium Ad, information about this interaction is displayed in your ad. Ads featuring the endorsement of trusted friends or “ads with friends” are more relevant and engaging for your audience.

Key features of premium ads on Facebook:

trafficked pages on Facebook

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

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Example of Premium Ad on Home Page

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

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Premium Like Ad

Premium Like Ads drive user engagement by letting Facebook users see how many of their friends have already liked your brand. A recent Nielsen study shows that there is a 68% increase in ad recall and a 2x increase in message awareness when users see a friend’s name associated with an ad.*

The Premium Like Ad can have news stories about friends associated with it. When users see that their friends have liked a brand or product, it increases their own trust in that brand and the likelihood that they, too, will engage with the ad unit. If none of the user’s friends currently like the brand, the ad displays the total number of people who like the brand among the Facebook community. This is

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