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2515 Words Apr 7th, 2011 11 Pages
SALES, DEMOGRAPHIC AND USAGE DATA

2010

ESSENTIAL FACTS
ABOUT THE COMPUTER AND VIDEO GAME INDUSTRY

© 2010 ENTERTAINMENT SOFTWARE ASSOCIATION

WHAT’S INSIDE
WHO IS PLAYING
2 4 5 6 Who Plays Computer and Video Games? How Long Have Gamers Been Playing? Parents and Games Parents Play Games

AT PLAY
7 7 8 9 9 9 9 2009 Computer and Video Game Sales by Rating What Were the Top-Selling Game Genres in 2009? What Were the Top-Selling Games of 2009? Who Plays Games Online? How Many Gamers Play Games Online? What is the One Type of Online Game Played Most Often? How Many Americans Play Games on Wireless Devices?

THE BOTTOM LINE
10 11 11 Recent Sales Information (2008 and 2009) Historical Sales Information (1996 – 2009) How Many
…show more content…
WHO BUYS COMPUTER AND VIDEO GAMES?
The average age of the most frequent game purchaser is:

40
Of game purchasers, 54% are male and 46% are female.
[3]

WHO IS PLAYING
GAMER DEMOGRAPHICS

HOW LONG HAVE GAMERS BEEN PLAYING?

12 is the average number of years adult gamers have been playing computer or video games.

Among most frequent gamers, males average 13 years of game playing, females average 10 years.

64% of gamers play games with other gamers in person. This is an increase from 62% in 2009 and from 59% in 2008.

67% of homes in America own either a console and/or PC used to run entertainment software.

Nothing has captured the mind space of both students and kids and adults as games have. They are deeply immersive.”
— Kumar Garg, policy analyst for the Office of Science and Technology Policy for the White House

[4]

WHO IS PLAYING
PARENTS AND GAMES

PARENTS* AND GAMES

93% of the time parents are present at the time games are purchased or rented.

64% of parents believe games are a positive part of their children’s lives.

Video gaming as a family has the potential to bring generations together,

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