Essay about Outline
COMPANY PAPER OUTLINE 1
Companies being considered: Xarisma, Target
1. Customer Relationships Management: structure for how relationship with customer is developed and maintained; PSA is created * Is it easy for employees to use? * How do you measure the success of the CRM system? * Can the system expand as your business grows? * What decisions does management make based on CRM data? * Does CRM fall more to sales or marketing in your organization? * How easy is your system to adopt and what are the training options? * What are the benefits to your business of investing in CRM? (Higher customer retention, improved sales productivity, improved efficiency between …show more content…
4. Order Fulfillment: requires integration of firm’s manufacturing, logistics, and marketing plans; aim to reduce delivered cost to customers; O.F. team is responsible for preparing shipping documents, transmitting delivery confirmation, and auditing and paying the freight bill * How do you determine how orders from various customers or segments of customers will be filled? * How do you meet all customer expectations? (Do you communicate with customer relationship management for this?) * How do you define the specific steps regarding how customer orders are: generated and communicated, entered, processes, documented, picked, delivered, and handled post delivery?
5. Manufacturing/Service Flow Management: deals with making products and establishing manufacturing flexibility needed to serve target markets * What are your manufacturing capabilities and constraints (i.e. minimum batch size and cycle time, labor expertise needed for manufacturing,