Marketing Essay

704 Words Sep 8th, 2015 3 Pages
The westernization of China and India has been going on for last few years and the youths from these countries are getting more and more influenced by western style commodities (products, clothing, music, food, etc.).
Cars and cell phones are both examples of a product and service that is being consumed in both nations, targeted at the younger consumer. With both nations' emergence into the global market, the reality is that young people are using their consumer power as purchasers of material goods in an intense manner. The youth market is seeking some type of identity. One can find that young people in both nations are looking for individual expression and the ability to live a life that is in accordance with their own notions of the
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Global brands offering distinctive cultural features present increased social pressures to conform to generational values. Pictures, symbols, and models become trigger points by which India's youth strive to idolize. “India has over 200 million young people between the ages of 14 and 24 years old, representing 20 percent of the total population of the four countries in South Asia having relatively high populations of youth (Bangladesh with 39 percent, Nepal with 38 percent, Pakistan with 37 percent, and India with 32 percent). Also important, is 51 percent of the Indian population is below 25 years of age” (Sinha, 2008).
To successfully cater to this population segment, marketers can use the following suggestions: Market research for preference: it very important to study the market carefully to understand what the youths want and if customization is required. For example, burgers contain beef in the US, however, in India, beef is prohibited for a large section of the population and hence burgers have to be customized to local taste and preferences. Slowly but surely American food brands like KFC, Domino's, and Pizza Hut are rapidly sprouting in both nations to serve as testament.
Analysis of marketing strategies: An in-depth analysis of marketing strategies specific to these countries is needed. The strategies that worked in the US may not work in India and China, and religious

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