Cars and cell phones are both examples of a product and service that is being consumed in both nations, targeted at the younger consumer. With both nations' emergence into the global market, the reality is that young people are using their consumer power as purchasers of material goods in an intense manner. The youth market is seeking some type of identity. One can find that young people in both nations are looking for individual expression and the ability to live a life that is in accordance with their own notions of the …show more content…
To successfully cater to this population segment, marketers can use the following suggestions: Market research for preference: it very important to study the market carefully to understand what the youths want and if customization is required. For example, burgers contain beef in the US, however, in India, beef is prohibited for a large section of the population and hence burgers have to be customized to local taste and preferences. Slowly but surely American food brands like KFC, Domino's, and Pizza Hut are rapidly sprouting in both nations to serve as testament.
Analysis of marketing strategies: An in-depth analysis of marketing strategies specific to these countries is needed. The strategies that worked in the US may not work in India and China, and religious