Essay on Integrated Marketing Strategy

1752 Words Nov 15th, 2014 8 Pages
Integrated Marketing Communication (IMC) AND Customer Satisfaction Catherine L. Reddish
Professor: Dr. William Bonaparte
December 3, 2013 Stayer University

Introduction In this setting their will be integrated marketing strategy and communication though adverting strategy and how it aligns with its marketing goals. Then show how effectiveness the advertising will be measured, also discuss the promotional strategies that may be used in addition to advertising. Develop an approach to measuring customer satisfaction with Lay’s Potato Chip product and service. Then, discuss how gaps in customer expectations and experience will be addressed.
1. The adverting…

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