Hello Essay

1218 Words Nov 23rd, 2013 5 Pages
HelloArea/Weight EXECUTIVE SUMMARY

HD (16) The Executive Summary is inviting, previews the structure of the report and overviews the main points.

DI (14) The Executive Summary creates some interest, previews the structure of the report and overviews the main points.

CR (12) The Executive Summary adequately previews the structure of the report and overviews the main points but may not be particularly inviting.

PA-NN (0-10) The Executive Summary is not clear about the structure of the report and/or fails to overview the main points. It is not particularly inviting.

Mark/20

CONCLUSION Synthesis/summary of ideas/recommendation Area/Weight BACKGROUND

Conclusion effectively wraps up and gives specific, feasible
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A variety of relevant analytic tools and economic indictors was used. Entry mode is realistic, mostly well-planned and quite developed.

CR (6) Adequately explains the company, product and target country background information but may lack detail or relevance. CR (24) Good analysis with interpretation that discussed relevant IB issues and correctly applied some relevant IB theory. A few relevant analytic tools and economic indictors were used. Entry mode is somewhat realistic, partially well-planned but not fully developed.

Area/Weight ANALYSIS FOR THE REPORT

HD (32) Excellent analysis with interpretation that discussed relevant IB issues and correctly applied all relevant IB theory. A wide variety of relevant analytic tools and economic indictors was used. Entry mode is realistic, well-planned and fully developed.

Area/Weight FINANCIAL PROJECTIONS Area/Weight RESEARCHED AND GATHERED INFORMATION

HD (8) Financial projections were realistic and accurate. HD (8) An extensive amount of information collected and it all relates to the task.

DI (7) Financial projections were mainly realistic and accurate. DI (7) Considerable information collected and most of it relates to the task.

CR (6) Financial projections were simplistic or unrealistic. CR (6) A good deal of information collected and most of it relates to the task.

Mark/10

CITATIONS/REFERENCES Harvard

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