Ford vs Firestone Reaction Paper
In every business, maintaining good public relations with the consumer is crucial. What is public relation? Public relation is the business of inducing the public to have understanding for the goodwill toward a person, firm, or institution and also the degree of understanding and achieved. According to some entrepreneur, public relation is the opposite of advertising wherein advertising, you will have to bring out a large amount of money from your wallet in order to endorse whatever product you wanted to be known to the public using Television, radio, billboards and the like. In public relation, you may say that it is better because publicity is remembered longer by the consumers more …show more content…
Even though there are evidences of defective tires from Firestone, many customers still believed that Firestone has nothing to do with the accidents and it is the fault of Ford and refuse to replace the tires of their vehicles. This is one proof that Firestone had built a strong customer-seller relationship in the past because customers based their trust on their experience of the product.
Firestone had to deal with different public relation problems and do their best to give solution or compensation to their complainants and redeem itself because if not, their 100-year old brand might disappear forever. While