Discover Card Financial Services Essay example

4814 Words Apr 23rd, 2014 20 Pages
DISCOVER FINANCIAL SERVICES
A MARKETING RESEARCH STUDY
CONSUMER LOYALTY AND THE INFLUENCE OF THE
CUSTOMER SERVICE CALL CENTER

Prepared for
Discover Financial Services

Prepared by
Shantel Seppala
Far Horizons Research

December 8, 2013

Shantel Seppala
Far Horizons Research
December 8, 2013

China Financial Operations Manager
Discover Financial Services
Re: Market Research Report for Discover Financial Services
Dear Sir or Madam:
I am submitting this letter on behalf of Far Horizons Research in relation to the market research report authorized by Discover Financial Services.
The purpose of the report was to gather information relating to loyalty of Discover customers and
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Method
The method of the study will be a telephone survey consisting of 244 respondents that were chosen from a list of Discover customers that have called the customer service call center in the past three months.
Findings Highlights
• The top reason for calling in to the call center was to request a lower interest rate and the least frequent reason for

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