Case Study Essay

50876 Words Feb 24th, 2015 204 Pages
PART II
INSTRUCTOR’S NOTES ON TEXT CASES CASE GUIDE CHAPTER CASE | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 1–1 Starbucks – Going Global Fast | X | X | | X | X | | | | | | X | X | | | | | | | | 1–2 Nestlé – The Infant Formula Incident | | X | X | X | X | | | X | | | X | X | | | | | | | | 1–3 Coke and Pepsi Learn to Compete in India | | | | X | X | X | | | | | X | X | | | | | | | | 1-4 Marketing Microwave Ovens to a New Market Segment | | | | X | X | | | | | | X | X | | | | | | X | | 2–1 The Not-So-Wonderful World of EuroDisney | | | | X |
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| | | | X | X | | | | | | | | | | | | X | | | 4–6 AIDS and Condoms | X | | | X | | | | X | X | | | X | | X | | | | | | 4–7 Making Social Responsibility and Ethical making Decisions: Selling Tobacco to Third-World* | | | | | X | | | | X | | X | | | | | | | | | *There are three suggestions on using cases 2-4 and 4-7. (1) Have the students prepare the case in conjunction with the discussion of ethics and social responsibility in Chapter 5; (2) In a two stage approach, have the students prepare the case early in the semester after or during discussion of culture (Chapter 4) and business customs (Chapter 5) and then toward the end of the course after Chapter 17. Have them compare early recommendations with later

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