Case Analysis Fairchild Water Technologies, Inc. Essay

2006 Words May 10th, 2015 9 Pages
-------------------------------------------------

-------------------------------------------------

-------------------------------------------------

-------------------------------------------------

-------------------------------------------------

-------------------------------------------------
Marketing Case
Fairchild Water Technologies, Inc.
Rong Fan

I. Firm Summary a. What is the firm’s current mission/vision?
Gather background data on the possibility of Fairchild Water Technologies, Inc. entering the Indian market for home water purification devices. b. Describe the firm’s current brand.
Fairchild Water Technologies, Inc. was founded in 1980 by Eugene Fairchild. The company’s first product
…show more content…
Dealers, smaller businesses, hospitals, bottle of water, resorts and direct salesforce. g. What are the forms of communication the firm currently uses to promote those products? Advertisements. III. Market Conditions Summary h. Who is the firm’s current target market? (There could be more than one.) Describe the target market and their buying behavior
The Frankfurt office targeted exclusively to consumer households- a home water filter for the company’s first product.
Chatterjee forecasts applied only to industry sales in larger urban areas when he estimate sales in India.
Middle-and upper-middle-class households.
Chatterjee had identified as his target market these 40 million households who are better educated, wealthier, and more health-conscious plus those in another four million households who had similar values and lifestyle. i. How big is the firm’s current target market and is it increasing or decreasing?
Many Indians felt the need for improved water quality. There is no large competitor having a national presence. The market could be in its early growth stage. Better educated, wealthier, and more health-conscious consumers took steps to safeguard their family’s health and often continued these steps year around. A good estimate of the number of such households would be around 40 million. j. Identify any potential political, legal, or societal factors that may impact the firm’s

Related Documents