Essay on Business Plan

4059 Words Oct 17th, 2014 17 Pages
Contents

Page
Project Summary 3

Promoters 4-5
Product 6
Production 7-8

Marketing 9-12

Finance 13-17

Project Summary
Promoters
All the team have a big interest in the world of sport. With Richards game being squash and football and hurling lee’s being football and Gaelic Hugh’s being rugby and Ciara’s being football.
Product
The product which this business plan is about is a product which we intend to call Mr Grip. Mr Grip is a grip for sports products that takes a long time to wear down compared to other grips. We came up with this when Richard was telling us that he always has to buy grip for his squash racket
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* Marketing- How are we going to get people to know about our product e.g. advertising etc?

Promoters

The promoters for this product are as follows: * Richard Lynn, 2nd year student in Institute of Technology Sligo, course Recreation and leisure.

* Hugh Connolly, 2nd year student in Institute of Technology Sligo, course Recreation and leisure.

* Lee Cassells, 2nd year student in Institute of Technology Sligo, course Recreation and leisure.

* Ciara Garvey, 2nd year student in Institute of Technology Sligo, course Recreation and leisure.
Background Information
We are all currently heavily involved in sports which link us to this product. Sport is our main interest and we all have a good background and knowledge of this area so this is where we wanted to focus our project on.
The idea for this product came about through Richard. Richard currently plays hurling and squash, two sports that both require a good grip to enable you to get the most out of your squash racket and hurl. Richard found himself buying new grips every month for both sports and when you replace an old grip it takes time to get use to the new grip that is put on because the grip must soften first before you can really get use to it and it becomes comfortable to hold and play with. This is where the idea came in, why not develop a new grip that does not wear and tear so easily and

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